The 4th Payment Revolution & 360-degree View of Malaysian Payment Behaviour

In Southeast Asia, nationwide lockdowns, movement controls, and social-distancing measures have led to new consumer behaviours and preferences, accelerating the shift toward the digital-first experience, particularly for payments and commerce.

Visa’s Consumer Payment study provides key consumer insights based on the latest trends in payments, changing commerce moments and the consumer journey powered by technology and innovation.

In this post, I will look at a few key insights about Malaysia’s current and future payment behaviour.

1. Cashless Payments Continue to Gain Traction in Southeast Asia


malaysia’s business landscape 1 year after complete lockdown

It has been 15 months since Malaysia went into the first lockdown due to the Covid-19 pandemic. March 18, 2020 was the first time the country went into a complete lockdown.

Everyone panicked, we had no idea how to deal with the Movement Control Order (MCO). But we understood that we needed to comply with numerous unprecedented measures to contain the virus spread. The immediate aftereffect of the MCO in Malaysia? The economy plunged to the lowest.

Fast forward to today, many businesses have closed down, many employees lost their jobs or are forced to switch to other jobs to…


With the Movement Control Order (MCO) in place, many of our fellow Muslim friends can no longer visit their family and loved ones freely like before.

Many are forced to remain where they are as they are unable to return to their hometown for everyone’s safety.

However, we can still experience the Raya mood and atmosphere by watching creative Hari Raya video ads produced by local brands and companies.

Let’s be grateful and appreciate the time we spend with family during this festive season.

It’s time to watch the fun and heartwarming Hari Raya 2021 advertisements in Malaysia!

1. Petronas

2. Perodua

3. TNB


Malaysia CNY videos 2021

20+ CNY Video Advertisement 2021 — Year of Ox

Year of the Ox 2021 is the most unique Chinese New Year (CNY) for many Malaysians. Apparently, the COVID-19 pandemic has dramatically changed the way we communicate and interact.

Despite all the changes, we hope the spirit of Chinese New Year fills your heart with happiness and joy!

Presenting to you some of the best Chinese New Year video advertisements for 2021. We hope you have fun watching them while muching your favourite Chinese New Year cookies!

1. TNB CNY 2021 — Nian-tastic New Start

2. Etiqa 2021 CNY — How do you get from C- To A+?

3. Watsons CNY #HappyBeautiful Year​ 2021

4. Maxis CNY 2021 — Little Lion | 小狮王

5. JinnyboyTV — The Last Dance — CNY 2021

6. Grab Official — CNY 2021: HUATever you want, Grab STILL got

7. YAKULT新年2021《距离遥远 心却相联》(Miles apart, but close at heart)

8. Prudential CNY 2021 — 幸福从心出发 Happiness is a place within you

9. 2021 余仁生新春公益短片 EuYanSang CNY 2021 Short Film

10. SoImJenn — BEST CNY AD 2021?

11. The TESCO ONG Medley 2021 旺歌金曲


Due to the emergence of the COVID-19 pandemic around the world in 2020, it’s no secret that going online is the future. The rate of business digitalization transformation is rising exponentially, and the trend is set to continue in many years to come.

It doesn’t matter if it’s for a long term or short term digital marketing project — a plan is essential for every successful marketing campaign.

With good teamwork, building a transparent, clear and defined digital marketing plan will let everyone stay on the same ship and working toward the final goals.

Here are the ins and outs…


Google: Mobile-First Indexing for All Websites by Sep 2020

Finally, Google announced mobile-first indexing, which would be applied to all websites by September 2020. In fact, it’s already been 4 years since the early stage of experimenting and implementing mobile-first indexing for Google search.

Why does Google search emphasize so much on mobile?

This is because according to Google, 70% of search are performed on a smartphone. The era of working on everything on a desktop is over as most internet users now prefer to search using their smartphone.

While Google is still crawling and indexing the desktop version of…


work from home tips

I’m pretty sure almost the whole world is affected by the Covid-19 outbreak. Many of us, including the Exabees, have to work from home during MCO (Movement Control Order) to prevent the virus from spreading.

Many businesses are still running although no one is working at the office. As you read the tips in this post, many hidden warriors are working relentlessly to keep the business running during this challenging time.

If a company has a work from home culture, it will be easier for the employees as the system is already in place. …


It feels like the year just started and we’re already looking forward to pineapple tarts and red packets. Chinese New Year is just around the corner and we have our yearly compilation of all local CNY ads!

Since the year of the Rat symbolises family, fertility and reunion, many of the ads are family-centric. With the addition of it being a new decade, the year is meant to bring us growth and renewal.

From funny ones that make us laugh out loud to the touching ads that make us misty-eyed, we’ve got them all for you.

So sit tight and…


The “People also ask” (PAA) box is a search engine result page ( SERP) feature that has appeared on Google for quite some time.

When we perform a search on Google, a box of “People also ask” will appear (for both desktop and mobile).

*I will use the search keywords ‘external monitor’ as the example throughout this post.

people also ask for external monitor keyword

The structure of “People also ask” contains around four related questions to the keyword you search, followed by the title + URL and “Search for” keyword at the box.

If you click on the question, it will expand and add more questions…


My Sharing with Developer Circle Penang.. How Structured Data Can Boost Your SEO (Website Rankings)?

Thanks to the invitation by Developer Circle Penang community, especially Mr. Gooi Liang Zheng (the Penang Lead of Facebook Developer Circle), I had the opportunity to share my SEO knowledge to fellow members. The SEO & Marketing Meetup took place at aCAT Penang, Georgetown.

The two speakers of the event were Calvin Lee and myself. As the first speaker, I was delighted to share on Structured Data about search engine optimization (SEO).

Martin Tang

Martin is a digital marketer who have deep passion in latest SEO, SEM, social media marketing, latest digital marketing updates for https://www.exabytes.digital

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